In fact, the digital book sends a moral message to young children.
It even emphasises to youngsters the value of a full education, saying: “Go to school, make the grade, take advice and learn a trade or you’ll end up as Woolfie’s tea!”
But the judges for BECTA insisted that the “the use of pigs raises cultural issues.”
Tonight, campaigners against bureaucratic censorship savaged the warnings from members of the judging panel.
John Midgley, of the Campaign Against Political Correctness, said: “This is over-the-top political correctness.”It beggars belief that a Government agency should want to waste it’s time on such things.
“Who is going to be offended in the slightest about what is essentially a children’s tale?” Used by teachers nationwide to develop key literacy and design technology skills, the digital pop-up book has already won two awards for innovation and best primary school resource.
Anne Curtis, the book’s creative director from publisher Shoo-Fly, says the judges’ ruling is like ‘a slap in the face’. She said that, rather than avoiding ‘cultural clashes’, the judges will spark racial tension and ‘close minds rather than open them.’
The original fairytale can be traced back to the 18th Century, but it’s thought the tale of The Three Little Pigs is much older. In the much-loved children’s story three young pigs come across a big bad wolf who huffs and puffs and blows their houses down. But the wolf gets his come-uppance when he falls down their chimney into a pot of boiling water.
“All the partners stick by the judging criteria.”
A statement from Becta added: “The reason The Three Little Cowboy Builders, from Shoo Fly Publishing, was not short listed was that it failed to reach the required standard across a number of criteria.
“The feedback makes clear that the issues highlighted were a small selection from a much broader range of comments which in the round make clear why the product did not win.
“In particular, the product was not sufficiently convincing on curriculum and innovation grounds to be short listed.