They are hoping that people won’t look at Muslims as terrorists anymore because “Islam doesn’t say to kill innocent people.” (Except for when it does):
Qur’an 8:59: “The infidels should not think that they can get away from us. Prepare against them whatever arms and weaponry you can muster so that you may terrorize them.”
Tabari IX:69: “Killing disbelievers is a small matter to us.”
Qur’an 8:12: “Your Lord inspired the angels with the message: ‘I will terrorize the unbelievers. Therefore smite them on their necks and every joint and incapacitate them. Strike off their heads and cut off each of their fingers and toes.”
Tabari VIII:38: “The Messenger of Allah commanded that all of the Jewish men and boys who had reached puberty should be beheaded.