OOPS! “Kiss Your Calories Goodbye” in Auschwitz says advertisement for Dubai Gym

The founder of a Dubai-based fitness firm, The Circuit Factory, said he had ditched his marketing team after the company spurred outrage by using images of Auschwitz, the notorious Nazi concentration camp in an advertising campaign.

(He can blame the marketing team all he wants. As an advertising writer, I know that no design gets produced without client approval)

Arabian Business  The Circuit Factory was blasted by users on Twitter and Facebook after posting an image of the Auschwitz death camp with the slogan; ‘Kiss your calories goodbye.’

An estimated three million people were killed at the World War II concentration camp. The images were uploaded on the company’s Facebook page on Tuesday morning, but a number were later removed after a backlash erupted across social media sites. One user claimed to be “shocked@ the level of ignorance”.

“Apologies for the insane poster campaign that was put up this morning… If it caused offense it was not our intention,” said Phil Parkinson, who runs the Al Quoz-based Circuit Factory.

“If it caused offense it was not our intention. I can’t really do much more than apologise about this. I wish I could, but I can’t.”


26 Comments on “OOPS! “Kiss Your Calories Goodbye” in Auschwitz says advertisement for Dubai Gym”

  1. Steve says:

    I just saw this a the TROP website! LOL. Ooops is right! They showed their true stripes!

  2. Tamminator says:

    Yeah, and approved, and re-approved, then tweaked, then re-approved, and so on.
    They knew EXACTLY what they were advertising.

    I hope people cancel their memberships and tell them to go to hell.

  3. holycow122 says:

    What a disgusting photo to put in an excersie gym. i cant think of anything bad enough to call these people.

  4. GrouchyFogie says:

    Nothing to see here, Folks,,, Just testing the limits of insensibility, that’s all,,, Move along, now,,, ,,, ,,,

  5. ShamelessSharia says:

    They’re stupid pigs.

  6. revereridesagain says:

    What’s next? “Workouts Make You Free”? Did these slimy little Dubai raghead bastards really think this one would get past unnoticed?

    As for “Phil” of the Circuit Factory in AL QUOZ, how about you get your own slimy little behind back to the West where you can be reminded about things like human decency, which are easy to forget in an atmosphere permeated by Jew-hating Islam.

  7. dragonfFIRE01 says:

    very disturbing

  8. BLR says:

    low life gutter brained excuse for people that live in a country that is nothing but a cess pool of human waste , ott to be run off the face of the earth !

  9. ICE says:

    YOU HAVE GOT TO BE KIDDING!!!!!!!! WAS ASSHO***.

  10. cranky.white.woman says:

    Phil-doe is an idiot!

  11. Tamminator says:

    Damn straight, BNI. Just did a voiceover job yesterday morning. Was production coordinator on commercials and movies.

    Nothing in advertising doesn’t get looked over less than 100 times.
    There are no “mistakes”.

    • Tammi, that’s one reason I started doing freelance work. No more waiting for the ad agency suits to approve, it was just me and the client. But the client had to get approval from the client suits.

  12. Tamminator says:

    Sorry, typo: Nothing in advertising gets looked over less than 100 times.

  13. perceptor1 says:

    Mozzies always show what they’re made of…SUPREMACISM.

    Supremacists never feel sorry for their victims.

    There is no Golden Rule in Islam…only the rule of jihad…fight the infidels, remove their human rights and bring the earth under theocratic TOTALITARIANISM.

    Welcome to Islam’s real face.

    All news about Islam is bad news.

  14. perceptor1 says:

    Mozzies think the suffering of infidels is ‘funny’ and that they deserve to suffer.

    This is fascism…Islamo-fascism.

  15. mike k says:

    This is really pushing the, any publicity is good publicity, bull to the max! What a sad sad world we live in!!

  16. Susan Geary says:

    This is just plain stupid and thoughtless.

  17. paul collings says:

    There’s no-where on this earth such an advert would be allowed. Except in an islamic country of cause, where the hate for all jews is preached with pride.

    Put up an ad depicting Tutsis being massacred by the Hutus in Rwanda and see what happens. Nobody in their right mind is going to find such images acceptable. Unless your brought up in a culture that teaches you different!

    http://www.islamawakened.com/Quran/98/6

  18. Ciccio says:

    OK, I’ll have to admit, I may very well be a Nazi. I often refer to Auschwitz when the subject of diet come up.Mainly when I hear the old story”I barely eat anything and still put on weight”. Auschwitz proved if you get very little to eat you will be nothing but skin and bones, no exceptions, no big-boned, no glandular problems. It proved beyond any doubt that your weight depends ONLY on the amount of food you consume.

  19. GrouchyFogie says:

    I may be in error, but isn’t Dubai one of the areas that denies the Holocaust even took place?
    IF SO, that could have a bearing on this whole shebang.
    Just asking

  20. abu umar says:

    What’s funny is that gulf Arabs are some of the fattest and most unhealthy people on the planet. Hey fat-asses, maybe if you actually cleaned up after yourselves and did some real work (instead of paying someone else to do it because you’re all too lazy/arrogant), you wouldn’t need to run such stupid ads for a gym.

    How many morbidly obese and slovenly conservative/orthodox Jews do you know?

    • abu, I love posting photos and videos from Gaza of people eating at 5-star restaurants and clubs, swimming at an Olympic size pool at a water park, driving luxury cars, staying at luxury hotels, etc. The topper is a chart on obesity rates around the world with GAZA/West Bank women rated as the third most obese women in the world, higher than the US.

  21. Len says:

    The place is run by a guy named Phil Parkinson, so how exactly is this negative reflection on Islam?

  22. Joy says:

    Bad taste knows no limits in pisslam, does it? Maybe we should counter with some interesing drawings of Crusaders drawing & quartering the muzzies they encountered in the Holy City of Jerusalem (but, of course, leave out the part about their doing bad stuff to the Jews in those drawings…).

  23. Keir says:

    This is terrible, but living in China for 8 years I’ve seen worse. Nazi flags sold alongside national flags at the Olympics. Cartoon Hitlers promoting air conditioning. Women kitted out in SS uniforms promoting catalogues. A few of them I saved and put on my site.


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