An online so-called Islamic fashion brand that caters to Muslim women is opening a retail store in a mainstream shopping center.
Dispatch Founders of the Virginia-based Zeena say they plan a grand opening on Jan. 31 at Tysons Corner Center in Fairfax County, Va.
Created by sisters Bayan and Amany Jondy, Zeena was launched online in 2011 and offers everything from headscarves and skirts to activewear and swimsuits. The brick-and-mortar site will be just outside a Nordstrom department store.
“The mid-size boutique will offer its unique, demure designs at affordable prizes, but will also offer an array of designs and accessories not sold on its online site to appeal to a broader audience,” a news release says.