Veteran-owned Black Rifle Coffee Company, a Utah-based coffee company is hitting back at Starbucks‘ vow to hire 10,000 refugees in response to President Trump’s extreme vetting program, saying it will hire an equal amount of military veterans instead.
Evan Hafer, Army Special Forces veteran and CEO of the Black Rifle Coffee Company, said the ubiquitous corporate chain is making a “political statement” designed to mock conservatives, and that its plans are a reach anyway, since Starbucks would need to somehow obtain lists of the displaced.
Mr. Hafer said it makes more sense to do what his Salt Lake City company does: hire American veterans who’ve shouldered a heavy burden and could use a leg up in the workforce. “Our plan is to build 600 stores in the next six years. I’m gonna try to push this forward with the community behind me.
Black Rifle Coffee Company was founded two years ago and has a more than 50 percent hiring rate of veterans as employees. “Hiring vets is not PR for me; it’s who we are,” Hafer said.