Turin’s Egyptian Museum has introduced an exclusive two-for-one ticket offer for Arabic speakers, igniting a political debate in a country divided by opposing views on Europe’s migrant crisis.
Breitbart The new promotion is part of a Museum campaign called “Lucky Arabic speaker,” and is displayed on buses throughout the city as well as on the subway.
The text of the promotion, which is written in Arabic script without an accompanying Italian translation and features a smiling Middle Eastern man with his veiled wife, reads as follows:
“It’s time to discover the wonders of the Egyptian museum, and now two can get in with a single full-fare ticket. We are waiting for you. The promotion is reserved for Arabic-speaking visitors. Just show a document. Exclusively for you 2 x 1: two tickets for the price of one.”
Conservative politicians were quick to denounce the campaign, beginning with the leader of the Fratelli d’Italia party, Giorgia Meloni, who called the promotion “absurd.” Writing on Facebook, Meloni said: “This is an absurd promotion: pay one ticket and get two if you have an Arab identity card.”
Meloni further reminded readers that Turin’s Egyptian museum “takes public subsidies” and “is financed with Italian money.” She also criticized the depiction of a woman in a Muslim veil as well as the lack of an Italian translation of the advertisement.