The WWF (World Wildlife Foundation) disavowed the ad with saying it “did not authorize its production or publication. It is our understanding that it was a concept offered by an outside advertising agency seeking our business in Brazil.” Turns out that’s a lie.
On Tuesday we wrote about a disturbing advertisment created by Brazilian ad agency DDB showing dozens of planes flying into the twin towers. The ad was done for World Wildlife Foundation as a way to promote awareness about protecting the planet.
Ad Age is reporting “Sergio Valente, president of DDB Brasil, said the ad was presented to the WWF in Brazil in December 2008 and approved; it then ran once in a small local paper.” Once he saw it, he was disturbed enough to pull the ad.
There’s also a video version of the ad, which is creepy as all get out. DDB says it didn’t produce it, despite it having a title card with its name at the start. As Mediaite writes, “That’s an awful lot of trouble to go through to frame a company for producing a video ad that it admits to doing a print version of.” BUSINESS INSIDER
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