A campaign launched by Coca-Cola Norway aimed at celebrating the Islamic holy month of Ramadan has sparked accusations of political correctness gone mad, with some even threatening to protest the move by drinking Pepsi. It’s OK to do this in Muslim countries, but not anywhere else.
RT (h/t Richard S) Coca-Cola is known to roll out Ramadan campaigns in Muslim-majority nations, but this is the first time the company has marked the Islamic month of fasting in Norway, where an estimated 5.7 percent of the country’s 5.2 million inhabitants are Muslim. The campaign features the iconic Coca-Cola logo adorned with a crescent moon, an important symbol in Islam.
The marketing manager for Coca-Cola Norway told Norwegian newspaper Dagbladet that the company wanted to take a firm stance on the importance of celebrating diversity.
Diversity and inclusion have always been important to Coca-Cola. For example, many do not know that in the 1950s we were actively engaged in the civil rights movement. Cola was the first to front women in advertising campaigns,” Johanna Kosanovic said.
But some Norwegian Coke drinkers clearly couldn’t stomach the ad.
“Islam is not welcome or wanted in beautiful Norway. Go to an Islamic country with this c**p. Try marketing Christian holidays there,” one user wrote in response to a “Happy Ramadan” message posted on Coca-Cola Norway’s Instagram account.
“Then it’ll be Pepsi from here onwards… I hope Coca-Cola sales plunge,” a dissatisfied soda drinker noted on Facebook.
“No more Cola. Yuck!” another social media user declared.
Talk about political correctness gone wild, this Coca Cola TV ad from 2018 takes the cake. The non-Muslim girl sees the mocking looks the girl in hijab is getting so she decides to buy her a Coke. The Muslim girl picks up the coke but does not drink it because she is fasting from dawn to dusk during the month of Ramadan. So the non-Muslim girl puts down her Coke, as well, not drinking it until the scene shifts to dusk, when they both drink the sodas. After all, one is not supposed to offend Muslims by eating or drinking in front of them when they are fasting…even in non-Muslim countries. CRAP!