Army chiefs have issued a last-minute plea for white female soldiers to appear in a recruitment campaign after focusing ‘too hard’ on finding ethnic minority troops for the TV advertisements. Yet if the condescending ads for white women are anything like the ads for white men, the Army is in for a rude awakening.
Daily Mail Filming of the £1million 2020 Army Belonging campaign will begin in Morocco tomorrow on a sandy set intended to recreate the battlefields of Afghanistan.
The oversight appears to be the latest in a series of blunders as part of a drive by General Sir Nick Carter, Chief of the Defence Staff, to make the Army more politically correct. Top brass have previously come under fire for dropping the ‘Be The Best’ slogan and a controversial ‘Snowflakes’ campaign earlier this year.
But just days before cameras were due to roll, top brass realised they had not recruited enough white women to take part – while all the roles for troops from black, Asian and minority ethnic backgrounds were filled.