This is what happens when you’ve already caved into Muslim demands that you pull an entire line of shoes from the marketplace because the logo vaguely resembles Arabic lettering for Allah. They come back and do it again! How many more times is Nike going to be suckered into pulling a line of shoes because Muslims find their logos offensive?
Bloomberg Once again, Nike Inc. is facing pressure to recall one of its leading brands of sneakers after a customer launched an online petition alleging the design on its sole resembles the Arabic word for “Allah.”
Nike said in a statement the logo was a stylized representation of the Air Max trademark. “Any other perceived meaning or representation is unintentional,” it said. “Nike respects all religions and we take concerns of this nature seriously.”
Daily Mail Saiqa Noreen launched a petition to pull the Air Max 270 shoe and has accused the sportswear giant of ‘blasphemy’. The petition, which has gained more than 6,000 signatures in just hours, blasts Nike for allowing God’s name to be ‘trampled, kicked and become soiled with mud or even filth’.
The design features the words Air Max spelled out in a custom, joined-up font on the sole of the shoe, which was released last year. In Muslim culture showing the sole of your shoe is seen as the height of disrespect as it implies you want to hurt someone with it.
The petition said it was “appalling” to allow the name of god on Nike Air Max 270 shoes, which “will surely be trampled, kicked and become soiled with mud or even filth.” The customer, Saiqa Noreen, asked Nike to recall “this blasphemous and offensive shoe and all products with the design logo resembling the word Allah from worldwide sales immediately.”
Nike ran into a similar problem in 1997. The Council on American-Islamic Relations protested the company’s logo on certain athletic shoes, saying it resembled the word “Allah” in Arabic script. Nike said at the time it regretted any misunderstanding, explaining that the logo was meant to look like flames and recalled a line of shoes.
Independent A row broke out after the company used a logo meant to look like flames on a line of basketball shoes to be sold with the names “Air Bakin’”, “Air Melt”, “Air Grill” and “Air B-Que”.
CAIR executive director Nihad Awad stated why the shoes offend Muslim sensibility “Many . . . may not understand how offensive it is to have the name of God on a shoe,” said Nihad Awad, the Islamic council’s executive director. “The shoe gets dirty. It gets muddy. It gets sweaty. We believe this is disrespectful to the name of God.”
As a result, Nike was forced to recall hundreds of thousands of pairs of its sneakers following the outcry.