David Menzies of Rebel News reports that British chocolate maker Cadbury removed the word “Easter” from its Easter eggs so it could receive ‘Halal certification’ for its no-longer Easter, Easter eggs.
New Statesman After dyeing eggs, folding some palm leaves into the shape of a cross, and roasting a ham, there is one British Easter tradition that has become an institution in our proud nation. Every year without fail, people will hop over to the Cadbury’s chocolate Twitter account and rage about the War On Easter.
The War On Easter has two fronts. Firstly, why doesn’t it say “Easter” on this chocolate egg? It’s banned, isn’t it? Cadbury banned the word because of political correctness! In the UK, Cadbury products aren’t officially halal-certified, just suitable for those following a halal diet.
Many find it funny to point and laugh at people raging at Cadbury accounts, but the ex-social media manager explains that the people attacking Cadbury were often more coordinated and more sinister than they seem.
“These attacks were planned… there were actual Facebook groups that were anti halal, they discussed products and coordinated attacks on pages of brands that supported halal,” they explain.
Commenters on the Facebook page would post graphic images of animal torture, female circumcision, and executions. The attacks were often coordinated from private Facebook groups, leaving Cadbury employees helpless to report them.
“I believe that many of the complaints came from people who honestly thought they were putting pressure on brands to stop supporting halal, as they saw it as a stepping stone towards sharia law,” the social media manager explains.
“However, there was a large number of complaints from people who I think were just outright racist and didn’t want something they enjoyed to be tainted by what they incorrectly assumed was an Islamic blessing.” In addition to “die-hard trolls”, they also saw comments from people who were simply misinformed.
Cadbury chocolate is halal by default, not design, which allows Cadbury UK’s social media managers to copy and paste a stock response, usually: “The eggs are suitable for those following a halal diet in the way that standard foods like bread or water would be.”