Ford’s new ‘Redefining Tough’ commercial features an LGBT rainbow-colored truck.
Summit News Ford Motor Company has found itself ensnared in a potential controversy after Twitter users highlighted an ad that features a rainbow colored vehicle as part of a campaign called ‘redefining tough’.
The commercial shows two Ford Raptor pick-up trucks racing through desert terrain. Both are covered with sand at the start of the ad as they begin to compete against each other.
It is then revealed that one of the trucks has been painted with the LGBT rainbow flag, including the transgender baby blue and pink colors, before it races ahead of the other truck.
The end of the commercial shows the words ‘REDIFINING TOUGH’ as the ‘TOUGH’ part of the text also flashes with LGBT colors. Apparently, the colors of a movement that seeks to normalize the sexual mutilation of children is now considered “tough” by Ford.
I looked it up. It’s real. It’s the European division. Very disappointing. pic.twitter.com/TPb6fBYU6G
— Mr Reagan 🇺🇸 (@MrReaganUSA) May 17, 2023