An Amazon executive wore a necklace in a company video that featured a pendant in the shape of the map of Israel with a Palestinian flag imposed on top of it — sparking outrage on social media, with users vowing to cancel their Prime subscriptions and demanding that the executive be fired.
NY Post Ruba Borno, who holds the title of vice president of specialists and partners at cloud computing division Amazon Web Services, is seen in an official company video touting a company conference set to take place later in the fall in Las Vegas.
The map that was dangling from Borno’s necklace encompasses what is today Israel as well as the West Bank and Gaza Strip — territories that the Palestinians have demanded as the basis for an independent state.
Amazon said it has taken down the video. “The video shot was not meant to be a political statement, but we’ve taken down the video and will repost a new one in the coming days,” an Amazon spokesperson told The Post.
Several X accounts sympathetic to Israel took screenshots of the video and shared them with thousands of other users who accused Borno of seeking Israel’s destruction by establishing a Palestinian state “from the river to the sea.”
“Vile. This is unacceptable and warrants immediate termination,” an X commenter, Alex Wilner, wrote. Wilner tagged Jeff Bezos, the Amazon founder who stepped down as CEO but remains the company’s largest shareholder.
Another X user, Michael Expand, wrote: “Canceling my subscription to prime video.” A commenter posted: “thanks for supporting the genocide of Israelis. very comforting.” Others also noted that an Israeli man employed by an Amazon subsidiary in Israel, Alexander Sasha Trupanov, is being held captive by Hamas in the Gaza Strip. Amazon has been criticized for not going public in demanding that Hamas free Trupanov.
Borno, 42, is a Palestinian whose family lived in Kuwait until Iraq under Saddam Hussein invaded the country in 1990. Prior to the Gulf War of 1990, Kuwait was home to a large Palestinian expat community that numbered more than 350,000 people. But the Palestinians were kicked out of Kuwait after the late Yasser Arafat, who at the time was the head of the Palestine Liberation Organization, supported Saddam’s invasion of the country.
Amazon senior VP at AWS, Ruba Borno, wore a Palestine map necklace in an official company video inviting people for a conference.
Does @rubaborno know that the map means “from the river to the sea” and calls for the killing of all the Jews of Israel?
Does she know that Amazon… pic.twitter.com/5bn0XUGYRx
— Hamas Atrocities (@HamasAtrocities) October 13, 2024
Piggy got caught, Glorify your hate and except the consequences. . Fire her, Send her back to her original intellectual calling…toilet room attendant..or better yet her longing to be a cum dumpster for Isis
Well, I just canceled my Netflix because one of the CEOs donated to Kamala Harris.
Now Amazon doing this kind of crap. I don’t order as much from Amazon as I used to. I buy items 1/3 the price on Temu. My new addiction. Amazon must really be affected by Temu because I received a catalog from Amazon. Since when do they do that??? Something about the catalog that bugged me. Out of all the models used in the magazine, not one was white! OK now you got more strikes against you three and you’re out Amazon
I never heard of Temu. Is it like Amazon?
I got notification these days that my prime membership would be cancelled.
Well I say go ahead!
Brainless individuals have no capacity to determine wrong from right
Israel has 100 or maybe 200 nukes, plus plenty of ways to deliver them, from land, sea, and air. What do you think she’d do with them if she knew she was on her way out?
It’s regrettable, that the constant protests at universities, and other demonstrations, have developed to the point that the term “Palestinian” has come to be accepted as an entity, much less a state! This band of misplaced Jordanians, that no Arab nation wants or accepts as refugees has through repetitive presence at the forefront of the anti-Israel movement, become seemingly acceptable in their attempt to gain sympathy and support as victims on the world stage. Media coverage of their rabid, animalistic attempts at genocide, being totally absent, they are spewing their Islam inspired, hate filled rhetoric of Sharia law as their right of being. It may become necessary to reverse course, and do what has been done since the Christian Crusades, to bring this insanity under control, for the good of the world. The only method of dealing with a cancer is to cut it out. Islam is the cancer of the world.