It goes on to show a fellow African-American student silently overlaying the hateful sticky note with one of his own, a blue square. The student also places a similar blue square on his chest and proudly walks alongside the Jewish boy.

Tablet Magazine’s Liel Leibovitz appeared to be seeing more red than blue. He wrote that Kraft would “go down in history as having created the single most embarrassing, idiotic, abominable, counterproductive, no good, very bad ad in the big game’s history.” He wrote that the New England Patriots owner “thought it was a swell idea to promote precisely the same spineless brand of clicktivism that embodied the worst of the #BLM moral panic days.”
“But the new ad is so offensive not only because it blows—or because, in reality, prominent American Muslims have spent the past three years drumming up everything from modern-day blood libels to violent antisemitic pint-sized pogroms on college campuses—but also because of what it tells us about the mindset of so much of organized Judaism these days,” he added. Leibovitz argued that ads like that need to be tougher and more to the point.