The GAP Back to School campaign features a young pre-pubescent girl in an Islamic supremacist headbag alongside a gender non-specific something or other with bushy hair. Did CAIR have to approve this?
Sputnik News Gap Kids has released a back-to-school commercial showing a bunch of teenagers wearing denim clothes; one of the models is wearing a hijab.
Users seem to have divided opinions on the brand’s new back-to-school campaign. Some lambast the hijab as a tool of oppression, while others believe that the ad is playing the diversity card as part of a marketing plan.
But a lot more, however, have been apparently dissatisfied with the fashion retailer. In several critical tweets, netizens have slammed the hijab as a choice imposed on young female Muslims.
IN FRANCE, the GAP hijab campaign has horrified the secular country. Not only was it denounced, a boycott was even launched. “I’ll never accept seeing little girls in veils. I will never go to Gap,” tweeted Anne-Christine Lang, deputy of Onward. A petition against the ad called “The veil is not child’s play” was also started on Change.org
Voice of Europe French MPs warn they’re ‘sickened’ by US high-street fashion giant Gap showing a young Muslim girl wearing a headscarf. Thousands of people have now signed a petition demanding GAP end the ad campaign. The ‘Back to School’ campaign was shot in New York. But when Gap Kids published the photos and videos on its French social media sites, it sparked a massive outcry.
“We are asking GAP in Europe to disassociate itself from the GapKids campaign, #GapToSchool, who dares to place a girl with a hijab in the middle of children from different cultures, as if the veil were a colourful dimension that adds to social diversity. The veil is not a fairy tale! Like boys, all little girls need air and innocence, regardless of ethnic and identity issues!
Several years ago, studies revealed a lack of vitamin D in veiled women suffering from multiple pains. So today we start from childhood to put the health of girls in danger in the name of an idealized vision and which is more unassailable?
This campaign trivializes the wearing of the veil, it gives a joyful and fraudulent image. We do not stop progress: today veiled, sexually marked at 10 years, tomorrow prevented from playing sports and bathing without a veil, the day after tomorrow excised and forcibly married?
We ask GAP in Europe to comment on this sensitive issue and not use this type of sexist campaign to sell clothes,” the petition reads.