BLAST FROM THE PAST: Post 9/11 brilliant Volkswagen ‘terrorist’ commercial that was never aired on TV

Created by a London-based marketing team in 2005, the forbidden Volkswagen ‘durability’ commercial  called “POLO – Small but Tough” featured an Islamic terrorist who sets off a bomb in his car, hoping to kill a lot of people in the vicinity. But the car’s exceptional durability contained the explosion to the inside of the car, killing only the terrorist.

In the early days of the internet, this video went viral, becoming a legendary example of dark humor and the power of creative marketing. Too bad Volkswagen didn’t have the guts to air it on TV. It would have sold a lot of cars.

h/t Drew W